ISLAMABAD: In its first major hardware launch in nearly a decade, Apple has launched the much-anticipated augmented reality headset called Apple Vision Pro.
Apple CEO Tim Cook said the new headset “seamlessly blends the real world and the virtual world. The company also revealed the latest iPhone operating system and MacBook Air updates.
The headset costs $3,499 (£2,849) and has a two-hour battery life, and will be available in the United States early next year.
The cost is far more than that of currently available virtual reality headsets on the market. Meta displayed the Quest 3 last week, which would cost $499.
Apple talked little about generative artificial intelligence, the buzzy technology that is the talk of Silicon Valley.
The price of the business’s stock decreased somewhat during the announcement, which took place at Apple Park, the company’s headquarters in Cupertino, California, during a developer’s conference.
Apple’s headset
The BBC was one of the media outlets there, and technology editor Zoe Kleinman was one of the first in the world to check out the headset. She claimed that, with the possible exception of the Watch, Apple had failed to produce a world-changing product since current CEO Tim Cook took control in 2011.
Apple Vision Pro stands apart from other virtual reality headsets on the market, looking more like a pair of ski goggles than a virtual reality headset.
Apple selected the term “augmented reality” to characterize the new device’s capabilities. Augmented reality, also known as mixed reality, superimposes virtual things in the actual environment, allowing us to blend reality with virtual reality by viewing through a screen.
She describes it as a device that is “very much about being part of your daily life,” because it allows you to do things like watch videos of your family blowing out birthday candles or immerse yourself in your photography by making your panoramic photos life-size, unlike many other headsets on the market that are geared primarily towards immersive gaming.
