ISLAMABAD: Renowned Pakistani actress Ushna Shah has taken a firm stance against international fashion brand Zara, criticizing its recent photoshoot that mocks the misery of innocent Palestinians amidst Israeli military brutalities.
Ushna Shah questioned whether existing Zara clothes should be discarded and announced her decision to stop shopping at the brand. She also called for a boycott of the fashion brand.
So do we throw away existing #zara clothes or just not buy new ones? IMO since they don’t have logos on them I don’t think wearing ones we already have should be a problem? Never shopping there again, obviously. #Boycott_zara #BoycottZara
— Ushna Shah (@ushnashah) December 10, 2023
In response to Zara’s controversial photoshoot, which included images reminiscent of Palestinians’ burial shrouds and an upside-down map of Palestine, Ushna Shah expressed her disapproval on social media.
The photoshoot, deleted by the brand after backlash, faced criticism for its insensitivity amid the ongoing humanitarian crisis in Gaza.
I am beyond disgusted. Using genocide of the people in Palestine for your campaign? I will never, ever, buy anything from Zara, ever again. This is absolutely cruel, heartless and evil. Mocking more than 20 thousand deaths of Palestinian people for a freaking campaign?? Udah gila… pic.twitter.com/cefmJE0oLs
— Alexander Thian (@aMrazing) December 10, 2023
Netizens Launch Boycott Zara Campaign
The images featured small bodies wrapped in white cloth, resembling burial shrouds, along with other elements referencing the Palestinian tragedy. Netizens condemned Zara for its ill-timed campaign, considering the high death toll in Gaza, with over 17,700 Palestinians, including more than 7,000 children, martyred due to the Israeli bombardments.
— Majid Freeman (@Majstar7) December 9, 2023
Ushna Shah, known for her vocal support for Palestine, previously highlighted the misinformation campaign by Western media aiming to suppress the Palestinian genocide. Social media platforms have been flooded with posts condemning Zara’s photoshoot, with users expressing their disgust and calling for a boycott.
Zara’s attempt to use imagery related to the ongoing conflict in Gaza for marketing purposes has sparked widespread criticism.