PESHAWAR: As the sun rises over the humble mud houses of Nowshera, Ayaz Khan embarks on his daily journey to the fruit and vegetable market, hoping to procure essential produce at reasonable rates to support his family. Donning traditional attire, Khan navigates through the bustling market, driven by the responsibility of providing for his six-member household.
For the past 12 years, Khan has been engaged in the fruit-selling business, following the passing of his father. However, fluctuating market prices and financial losses due to unsold perishable goods continue to pose challenges for him and others in the trade.
The recent surge in vegetable and fruit prices across Peshawar and Nowshera districts has raised significant concerns among citizens. Prices of essential items such as apples, bananas, and citrus fruits have skyrocketed, making them unaffordable for many.
Citizens, including retired Information Officer Misal Khan, express frustration over the lack of intervention from district administrations to curb price hikes and address the plight of consumers. The situation is particularly dire following the 2022 flash floods, which devastated agricultural lands and livestock, exacerbating food insecurity and poverty in flood-hit areas.
Professor Dr. Zilakat Malik highlights Pakistan’s challenges in food security and malnutrition, exacerbated by low agricultural productivity and climate change. He underscores the impact of the 2022 floods on agricultural output, leading to increased food prices and heightened vulnerability among millions of people.
To address food insecurity and malnutrition, the government has implemented initiatives such as the Benazir Nashonuma program, aimed at promoting dietary diversity and addressing stunting in children. The program’s budgetary allocation has been significantly increased to expand its reach and impact across the country.
Zafarul Mani, KP Secretary Food, outlines measures taken to monitor and control fruit and vegetable prices in the province. An online food price and control system have been established, enabling citizens to access daily price updates and report overcharging or hoarding activities. Additionally, district price control committees have been empowered to conduct price reviews and ensure transparency in pricing mechanisms.
Despite these efforts, challenges persist in ensuring affordable access to essential food items for all citizens. The government continues to grapple with the complex interplay of factors contributing to food insecurity, underscoring the need for sustained efforts and innovative solutions to address the root causes of the crisis.
