HOLLYWOOD: Hollywood actors have resoundingly ratified a new multiyear deal with major studios, marking a pivotal moment for an industry recovering from a prolonged strike.
The Screen Actors Guild, or SAG-AFTRA, reported an impressive 78% approval from members who voted on the deal, which encompasses over $1 billion in new compensation and benefits. Notably, the agreement introduces groundbreaking protections for actors against the use of artificial intelligence (AI) by studios.
The Alliance of Motion Picture and Television Producers (AMPTP), representing industry giants like Netflix and Disney, welcomed the union contract ratification, foreseeing a robust return of the industry and jobs. Voting concluded with a 38% member turnout, and the agreement was sealed with a simple majority.
Despite the widespread approval, some actors expressed concerns about potential shortcomings in the deal, particularly regarding AI usage and bonus thresholds for hit shows. While the agreement doesn’t outright prevent the use of generative AI, it mandates studios to inform the union when employing such technology. Critics argue that identifying actors eligible for compensation in AI scenarios may pose challenges.
SAG-AFTRA Chief Negotiator Duncan Crabtree-Ireland emphasized the deal’s significance, highlighting gains in areas like AI, minimums, and streaming revenue. He expressed pride in the $1 billion deal, citing its positive impact on various facets of the industry.
The ratified deal signifies a major step toward stability in the entertainment sector, facilitating a robust return of productions and providing actors with enhanced compensation and safeguards against emerging challenges like AI.
