ISLAMABAD: Serena Hotels, a renowned hospitality brand, has forged a partnership with ConnectHear, a pioneering mobile application aimed at promoting accessibility and inclusion for individuals with hearing impairments. The innovative application, developed by Azima Dhanjee and Arhum Ishtiaq, facilitates real-time sign language interactions for those with hearing disabilities.
The brainchild of Azima Dhanjee, who grew up as the child of hearing-impaired parents and became proficient in sign language, ConnectHear is a unique mobile app that offers real-time sign language interpretation, bridging the communication gap for individuals with hearing impairments. The application was conceived out of Dhanjee’s personal experiences, where she served as an interpreter for her parents.
Serena Hotels Commitment to Inclusivity in Workplace
The CEO of Serena Hotels, Aziz Boolani, expressed the brand’s commitment to providing equal opportunities for all and its focus on inclusivity in its workforce. He acknowledged the efforts of ConnectHear and expressed his desire to see the application thrive. Currently, the application will be implemented at the Islamabad Serena Hotel in specific areas such as Food & Beverage outlets and the reception. The plan is to expand its utilization to other areas within the hotel following a successful trial period. The intention is to eventually introduce the application across all Serena Hotel properties globally.
Boolani highlighted the importance of the service industry adopting more inclusive practices to cater to diverse needs effectively. This partnership showcases a new era of facilitation for individuals with disabilities, offering a platform for other organizations to follow suit in enhancing accessibility and inclusion.
The collaboration between Serena Hotels and ConnectHear is in line with Serena Hotels’ dedication to empowering communities through various initiatives in sports, public engagement, adventure, and culture. The brand’s efforts aim to bring about positive change and economic growth in the regions where it operates.
