Spotify, Coke Studio Reunites to Continue Elevating Local Artists Globally

Wed Apr 17 2024
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KARACHI: Two of Pakistan’s leading music powerhouses, Spotify and Coke Studio Pakistan, have teamed up for the second consecutive season to celebrate local music, talent and culture.

On 14 April, Coke Studio Pakistan kicked off Season Fifteen with another star-studded line-up producing some sensational songs, and Spotify is ready to offer fans an immersive audio journey with new releases and special curated playlists on the Coke Studio in-app destination.

Spotify is thrilled to continue the partnership as the official music streaming partner of Coke Studio Pakistan for Season Fifteen, said Khan FM, Spotify’s Artist and Label Partnerships Manager for Pakistan, Sri Lanka, and Bangladesh.  

He said that building on its past success, they have created a unique ‘Coke Studio Pakistan’ destination that offers over 600 million active music fans a diverse collection of popular tracks from all seasons including the latest, taking the Sound of the Nation to the whole world.

He added that they are committed to bringing the rich tapestry of Pakistani music to the international audience, reaffirming Spotify’s commitment to a diverse and inclusive music experience.

Coke Studio Season 14 Sets New Benchmarks

As the official audio streaming partner of Coke Studio Season Fourteen, Spotify has set new benchmarks for the national music industry and achieved remarkable results in the process. In 2022, the fruitful partnership generated an impressive 430 million streams across all thirteen tracks of Season 14. This feat easily eclipsed the combined fifteen million streams for Seasons Twelve and Thirteen, showing the powerful synergy of this collaboration.

The importance of Spotify’s role in this partnership shines brightly with the resounding success of “Pasoori,” which has achieved more than 330 million streams to date and counting. This chart-topping song has not only emerged as the No.1 Pakistani track on Spotify but has also found its way into more than three million user playlists across the world, solidifying its international appeal. The top 5 most streamed nations for “Pasoori” are India, the United States, Britain, Pakistan, and Canada.

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