Year in Search 2023: Google Announces Top Trending Searches in Pakistan

Tue Dec 12 2023
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ISLAMABAD: It’s time to look back on the most interesting and memorable moments from Google’s Year in Search of 2023 as the new year approaches. The top trending searches in 2023 demonstrated the varied interests and evolving tastes of the Pakistani audience, ranging from a passion for entertainment and cricket to newsworthy stories and happenings.

This year’s most popular searches provide a captivating insight into the diverse trends that held the attention of Pakistanis in 2023. Let’s delve into and explore the searches that defined the year.

Who are they searching for?

Reflecting the public’s diverse interests, the top 10 trending searches for “people” in Pakistan in 2023 showcase a broad spectrum of personalities. Notable names like Hareem Shah and Aliza Sehar dominated the search trends. Bollywood actor Tiger Shroff secured the third position, drawing extensive searches amid speculations about his well-being.

Pakistani cricket enthusiasts were keen on emerging talents like Abdullah Shafique, Saud Shakeel, and Haseebullah Khan. The nation’s interest in politics was evident with searches for Pakistan’s caretaker Prime Minister Anwar ul Haq Kakar. Cricketers Glenn Maxwell and Shubman Gill, along with Usman Khan’s standout innings in the Pakistan Super League, also garnered significant attention.

On the Front Page

The war in Israel and Gaza dominated headlines as the most trending search, reflecting the global geopolitical scenario. Meanwhile, searches for the Ehsaas Program highlighted public interest in the government’s financial aid initiatives. The Peshawar Blast events sparked collective concern for security, while economic indicators such as the Pakistani Rupee and foreign exchange rates showed a keen awareness of financial matters. Searches for individuals like Fatima Tahir, Aliza Sehar, Imran Riaz Khan, Akshay Kumar, Kajol, and Mohammad Amir also featured prominently.

Reasons to Celebrate

In 2023, the top trending searches offer fascinating insights into Pakistani interests, spanning religious festivals, sporting events, and political milestones. Cricket remained a national passion, with major tournaments like the Pakistan Super League, Cricket World Cup, Asia Cup 2023, Indian Premier League, and Ashes dominating the top five spots. Religious holidays like Eid-ul-Fitr 2023 and Eid-ul-Adha Mubarak showcased the nation’s excitement for joyous celebrations. The political landscape made its mark with the inclusion of Pakistan National Elections 2023 in the top 10, reflecting Pakistani interest in the democratic process.

Film Buff Queries

Pakistan’s dynamic cinematic landscape emerged in the top trending searches, with Nolan’s portrayal of Oppenheimer leading the list. Blockbusters like Jawan and Pathan, featuring Shahrukh Khan, followed suit. The global phenomenon, Barbie, earned a spot in the top 5, resonating with its feminist narrative. Successes like Tiger 3, Gadar 2, Jhon Wick 4, and Extraction 2 indicated a thirst for action-packed thrillers, while Carry on Jatta 3 and the TV series Farzi provided a dose of desi humor.

Culinary Explorations

The top 10 trending recipe searches showcased a variety of flavors, techniques, and culinary traditions. From the classic Samosa to the festival favorite Sheer Khurma, and the meaty Namkeen Gosht, the list catered to diverse tastes. A desire for refreshing treats was evident with searches for Watermelon Juice, while the classic Steak recipe and Tikka Boti highlighted Pakistan’s affinity for BBQ and meat-centric dishes.

The Cricket Fever

The most trending searched matches of 2023 in Pakistan highlighted the nation’s fervent passion for cricket, with clashes like Pakistan vs New Zealand, Pakistan vs Afghanistan, and Pakistan vs Australia taking the top three spots. Notable encounters like India vs New Zealand in the Cricket World Cup final and Pakistan vs Netherlands also garnered significant attention.

Seeking Information

The top 10 trending “How to” searches in Pakistan revealed the queries people actively sought answers to. Creating a WhatsApp channel took the top spot, reflecting the peak interest in this new feature. Searches for a Canada visa and practical queries like making flowers last longer and removing mehndi from hands showcased a mix of creative and domestic interests. AI-related queries on Snapchat and the ever-present quest for exam results rounded out the list.

For a look at the full list, visit

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