SAN BRUNO: YouTube has announced a fresh avenue for content creators to monetize their short-form videos. The new feature, unveiled by YouTube, aims to cater to creators specializing in short-form content by offering them additional earning opportunities.
This development signals YouTube’s recognition of the growing importance of short videos in the digital content landscape, particularly in light of TikTok’s meteoric rise.
Creators now have the option to limit access to their short videos exclusively to paying subscribers, thereby opening up a new revenue stream. By offering exclusive content to subscribers, creators can deepen engagement with their audience and incentivize subscriptions to their channels.
This feature allows creators to curate specialized content for their subscriber base, enhancing the overall viewing experience. Notably, creators have the flexibility to restrict access to both pre-posted and uploaded short videos, providing them with greater control over their content distribution.
The introduction of this feature by YouTube draws parallels with TikTok’s Series feature, which debuted in March 2023. TikTok’s Series functionality enables eligible users to compile their videos into an album, which viewers can access for a fee. Creators have autonomy over the pricing of their series albums, with fees ranging from $1 to $190 per album view. Importantly, TikTok does not claim a share of the revenue generated from series albums, but users must pay a fee to participate in the series program.
YouTube’s decision to introduce this new revenue model comes against the backdrop of staggering viewership statistics for its shorts videos, which are reportedly accumulating a remarkable 70 billion views daily. Additionally, a significant quarter of channels within YouTube’s partner program are tapping into the monetization potential of short-form content.
