LONDON: YouTube, the renowned video-sharing platform, has announced the launch of a groundbreaking Artificial Intelligence (AI) powered feature designed for short-form content creators. Named “Dream Screen,” this AI-driven technology enables users to create AI-generated videos or image backgrounds for short-form videos, known as “shorts,” by providing simple prompts.
Toni Reid, Vice President for Community Products at YouTube, revealed that a comprehensive set of products and features has been unveiled to empower individuals to push the boundaries of creative expression.
Furthermore, YouTube’s new AI-enabled production tools are designed to facilitate the editing of both short and long-form videos on the platform. This strategic move is a response to the fierce competition posed by platforms like TikTok and Instagram Reels, as YouTube aims to strengthen its presence in the short-form video market, allowing users and creators to gain a competitive advantage over rival platforms.
YouTube Introduces Mobile App Called “YouTube Create”
To streamline video production processes, YouTube has also introduced a mobile app called “YouTube Create,” specifically tailored to assist creators. This new mobile application boasts a range of AI-driven features, including editing, trimming, automatic captioning, voiceovers, and access to a library of filters, as well as a collection of royalty-free music.
The YouTube Create app is currently undergoing beta testing on Android devices in select markets and will initially be available to users free of charge.
As part of its ongoing efforts to support creators, the Google-owned platform has committed to providing additional tools, including AI-powered insights, support for auto-dubbing, and assistance in discovering suitable music and soundtracks for videos. This multifaceted approach is set to empower content creators and enhance the overall user experience on the platform.
