ISLAMABAD: With the arrival of colder days, the appetite for classic winter dishes like chicken soup, gajjar ka halwa, Kashmiri chai, sarson ka saag, fried fish, nuts, and dry fruits has surged nationwide, particularly in the capital city, where throngs of customers have been spotted outside food shops.
While the younger generation may embrace new trends in Western cuisine and snacks, the appeal of these traditional delights remains robust in Pakistan. In fact, their popularity only intensifies as the winter season commences.
Various markets, streets, and restaurants offering winter specialties are witnessing a boost in business, thanks to the escalating demand for these seasonal treats.
One vendor specializing in fish noted a substantial increase in fish consumption during the winter months, undoubtedly due to the cold weather.
Warm and aromatic, Kashmiri tea and coffee have also gained a following as favorite hot beverages to savor during the chilly season.
In the winter, especially Punjabi families, revel in the beloved dish “Sarson-Ka-Saag,” which, when paired with “makki-ki-roti” (maize flour flatbread) and “lassi” (buttermilk), creates an irresistible combination. This culinary tradition is a seasonal specialty of Punjab and is cherished by locals.
Despite the younger generation’s waning knowledge of how to prepare “saag” and “makai ki roti,” the allure of traditional food in the winter remains strong.
“Gajar ka halwa” is another winter favorite, cherished by families. Its labor-intensive preparation often leads people to buy it frequently, especially due to low gas pressure making it challenging to prepare at home.
Winter is the prime time for vendors to profit from selling their trademark “chicken corn soup,” a comforting delicacy for cold days.
With fluctuating weather, the prices of various types of dry fruits have surged in the open market, making them less affordable for the public. Street vendors peddling dry fruits have become a common sight in many neighborhoods.
“Gajrela,” a sweet carrot-based dessert prepared with condensed milk and dry fruits, is another must-have during the winter. It not only provides energy but also infuses color and flavor into meals.
Despite the traditional means of selling winter delicacies, numerous digital platforms have also emerged to cater to the high demand for these seasonal favorites.
