CALIFORNIA: LinkedIn is experimenting with a TikTok-like short-form video feed, following in the footsteps of other platforms such as Instagram, Snapchat, Netflix and YouTube.
This new feature, discovered by Austin Null from McKinney, introduces a dedicated “Video” tab in the navigation bar, enabling users to swipe through vertical short videos focusing on professional content.
Though users have always had the ability to post videos on LinkedIn, this specialized feed aims to boost engagement and facilitate content discovery by presenting easily digestible material. As a Microsoft-owned platform, LinkedIn aims to accommodate users’ preference for learning through videos, particularly from industry professionals and experts.
The launch of this feature coincides with the growing presence of creators on TikTok, who have amassed substantial followings by sharing insights on career development, job searching, and professional advancement. By incorporating the video feed, LinkedIn offers these creators another avenue to share their content and potentially broaden their audience.
There’s a possibility that LinkedIn may explore monetization strategies for the feed in the future, providing incentives for creators to leverage the platform for their video content. While the feature is still undergoing initial testing, it could present creators with a new opportunity to disseminate career-related advice and personal experiences.
However, it’s worth noting that some users may feel inundated by the proliferation of short-form video feeds across various platforms.
